Effective Date: June 22, 2025 Last Updated: June 22, 2025
Introduction
Yeti Digital Services Ltd. is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us through various channels, including social media, email, and phone communications.
Business Information: Industry type, business size, current marketing challenges, website URL, service area
Communication Records: Records of our conversations, emails, support interactions, and consultation notes
Payment Information: Billing address and payment method details (processed securely through third-party providers)
Marketing Preferences: Communication preferences, interests, and engagement history
Information Collected Automatically
Website Usage Data: IP address, browser type, device information, pages visited, time spent on site, referring websites
Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to improve your browsing experience and analyze website performance
Social Media Interactions: Engagement with our social media content, messages, and advertisements
Email Analytics: Email open rates, click-through rates, and engagement metrics
How We Use Your Information
Service Delivery and Customer Support
Providing digital marketing services including SEO, Google Business Profile optimization, local search marketing, and website development
Creating, managing, and optimizing advertising campaigns across various platforms
Analyzing and reporting on campaign performance and ROI
Providing customer support, technical assistance, and account management
Conducting business consultations and strategy sessions
Business Operations
Processing payments, managing billing, and maintaining financial records
Improving our services and developing new marketing solutions
Conducting market research, industry analysis, and competitive research
Managing internal operations and staff training
Ensuring compliance with legal obligations and industry standards
Marketing and Communications
Sending service updates, newsletters, industry insights, and promotional materials
Providing relevant content, case studies, and educational resources
Following up on inquiries and maintaining customer relationships
Conducting email marketing campaigns and social media advertising
Personalizing your experience with our services and communications
Legal Basis for Processing (GDPR Compliance)
If you are located in the European Economic Area (EEA), our legal basis for processing your personal information includes:
Consent: When you provide explicit consent for specific processing activities such as marketing communications
Contract Performance: When processing is necessary for performing our digital marketing services contract
Legitimate Interests: For business operations, service improvement, fraud prevention, and direct marketing to existing customers
Legal Obligation: When required by applicable laws, regulations, or court orders
Information Sharing and Disclosure
We do not sell, rent, or trade your personal information to third parties. We may share your information in the following limited circumstances:
Trusted Service Providers
We work with carefully vetted third-party service providers who assist us in:
Website hosting, maintenance, and security services
Email marketing and automation platforms
Customer relationship management (CRM) systems
Payment processing and billing services
Analytics, tracking, and reporting tools
Project management and collaboration platforms
Social media management and advertising platforms
Legal Requirements and Protection
We may disclose your information when we believe in good faith that disclosure is necessary to:
Comply with applicable laws, regulations, legal processes, or governmental requests
Protect our rights, property, or safety, or that of our customers or the public
Investigate, prevent, or respond to fraud, security issues, or technical problems
Enforce our terms of service or other agreements
Business Transfers
In the event of a merger, acquisition, reorganization, or sale of all or part of our business assets, customer information may be transferred as part of the transaction, subject to appropriate confidentiality protections.
Data Security and Protection
We implement comprehensive technical, administrative, and physical security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction:
Technical Safeguards
Secure data transmission using industry-standard SSL/TLS encryption
Secure data storage with encryption at rest
Regular security monitoring and vulnerability assessments
Automated backup systems and disaster recovery procedures
Multi-factor authentication for access to sensitive systems
Administrative Safeguards
Employee access controls and regular security training
Regular security policy reviews and updates
Incident response procedures and breach notification protocols
Vendor security assessments and contractual protections
While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but continuously work to maintain the highest security standards.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:
Active Customer Data: Retained for the duration of our business relationship plus 7 years for legal and business purposes
Prospect Data: Retained for up to 3 years unless you request deletion or opt out of communications
Marketing Communications: Retained until you unsubscribe or request deletion
Website Analytics: Anonymized data may be retained indefinitely for business intelligence purposes
Legal Compliance: Some information may be retained longer if required by law or for legitimate business interests
Your Privacy Rights and Choices
Access and Control Rights
You have the right to:
Access the personal information we hold about you and receive a copy
Rectify inaccurate or incomplete personal information
Erase your personal information under certain circumstances (“right to be forgotten”)
Restrict processing of your personal information in specific situations
Data Portability – receive your data in a structured, machine-readable format
Object to processing based on legitimate interests or for direct marketing purposes
Communication Preferences
You can control your communication preferences by:
Clicking the unsubscribe link in any marketing email
Contacting us directly using the information provided below
Updating your preferences through your account settings (when available)
Opting out of specific types of communications while maintaining others
Cookie Management
You can control cookie settings through your web browser preferences. Note that disabling certain cookies may affect website functionality and your user experience.
To exercise any of these rights, please contact us using the information provided in Section 12.
Third-Party Links and Services
Our website, services, and communications may contain links to third-party websites, applications, or services that are not owned or operated by us. We are not responsible for the privacy practices, content, or security of these external sites or services. We encourage you to review the privacy policies of any third-party sites you visit.
Third-Party Integrations
We may integrate with third-party services such as:
Google Analytics and Google Ads for website analytics and advertising
Social media platforms for marketing and customer engagement
Customer relationship management (CRM) systems
Email marketing platforms
Payment processing services
Each of these services has its own privacy policy governing how they handle your information.
International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws than your jurisdiction. When we transfer your information internationally, we ensure appropriate safeguards are in place, such as:
Standard Contractual Clauses approved by the European Commission
Adequacy decisions by relevant data protection authorities
Other legally recognized transfer mechanisms
Children’s Privacy
Our services are designed for businesses and are not intended for individuals under 16 years of age. We do not knowingly collect, use, or disclose personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.
California Privacy Rights (CCPA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):
Your Rights Include:
Right to Know: What personal information we collect, use, disclose, and sell
Right to Delete: Request deletion of your personal information (subject to certain exceptions)
Right to Opt-Out: We do not sell personal information, but you can opt out if this changes
Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights
Categories of Information We Collect:
Identifiers (name, email, phone number)
Commercial information (services purchased, preferences)
Internet activity (website usage, interactions)
Professional information (business details, industry)
To exercise your California privacy rights, please contact us using the information in Section 13.
Contact Information and Data Protection Officer
For any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Yeti Digital Services Ltd.
Email: blake@yetidigitalservices.com
Phone: [780-832-5158]
Address: [9804 – 104 ave. Grande Prairie, AB T8V 1E4]
Data Protection Inquiries:
For specific data protection questions, you may contact our Data Protection Officer at: blake@yetidigitalservices.com
Response Time: We will respond to your privacy-related inquiries within 30 days of receipt.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations. When we make material changes, we will:
Post the updated Privacy Policy on our website with a new “Last Updated” date
Send email notifications to registered users about significant changes
Provide notice through our regular business communications
For material changes affecting your rights, we may seek your consent where required by law
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
Governing Law and Jurisdiction
This Privacy Policy is governed by and construed in accordance with the laws of [Alberta] and [Canada]. Any disputes arising from this Privacy Policy will be resolved in the competent courts of [Alberta].
Effectiveness and Acknowledgment
By using our services, visiting our website, or providing us with your personal information, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.
Last Updated: June 22, 2025 Version: 1.0
This Privacy Policy is effective as of the date listed above and supersedes any previous versions.
