Above Everything Else
Top of the Page, Every Time
LSAs sit above Sponsored Google Ads, the Map Pack, and organic results. Customers see you first, before they see anyone else.
Google Local Services Ads · Canadian Trades & Service Businesses
The Top of Google.
Without the Wasted Clicks.
Google Local Services Ads put your business above every paid Google Ad, above the Map Pack, and above organic results. You pay only when a real customer calls or messages you, not for every click that goes nowhere. We handle setup, verification, and monthly management end to end.
01: Why LSA
Pay Per Lead. Not Per Click.
Regular Google Ads charge you every time someone clicks, whether they call you or not. Local Services Ads only charge when a real customer reaches out. That single difference can cut your cost per booked job in half, sometimes more.
50%+
of total leads in eligible service categories now go through Local Services Ads, not regular Google results
25 to 30%
more calls for businesses in LSA results compared to organic listings alone, Google data
29% vs 11%
consumers prefer clicking Local Services Ads over regular Google Ads
$20 to $80
typical Canadian cost per lead for most home service categories
The old way: pay for every click and hope it converts. The new way: pay only when a real customer is on the line. Most contractors in eligible categories are leaving money on the table by not running LSAs.
02: The Benefits
Top Placement. Verified Trust. Real Leads.
Local Services Ads sit at the very top of Google, above every other ad type. They display your star rating, review count, hours, and a blue Google Verified badge. Customers tap to call or message you directly from the search result. No landing page required.
Pay Per Lead, Not Per Click
Pay Only for Real Contacts
No more burning budget on tire-kicker clicks. You pay only when a customer calls or messages your business through the ad.
Google Verified Badge
Built-In Trust Badge
Background check, license check, insurance check. The blue checkmark tells customers Google has vetted you. Higher trust, higher conversion.
Reviews Drive Ranking
Your Google Reviews Are the Engine
Since July 2025, Google Business Profile reviews directly control your LSA ranking. If we manage your GBP already, your reviews are doing double duty.
Auto-Credit on Spam Leads
Bad Leads Get Credited Back
Google's AI now reviews every lead and issues automatic credits within 72 hours for spam, wrong numbers, and clear mismatches.
Weekly Budget Control
Budget Control Without Surprises
You decide what you spend per week. No long-term commitments. No surprise bills. Scale up in busy season, scale down in slow months.
03: Eligible Categories
Does Your Business Qualify?
Google Local Services Ads are available across Canada for trades, home services, healthcare, legal, and a growing list of other service categories. If you go to a customer's home or business, or they come to your location, there's a good chance you qualify.
Home Services
Plumbing · Electrical · HVAC · Roofing · Landscaping · Lawn care · House cleaning · Pest control · Garage door repair · Locksmiths · Appliance repair · Junk removal · Tree service · Water damage restoration · Carpet cleaning · Handyman · Window cleaning · Snow removal · Painting
Professional Services
Lawyers · Real estate agents · Financial planners · Mortgage brokers · Insurance agents · Accountants
Healthcare and Personal Services
Dentists · Chiropractors · Optometrists · Dermatologists · Moving companies · Pet grooming · Tutoring · Auto repair · Event photography
Not sure if you qualify? Send us your business type and service area. We'll check eligibility and current cost per lead in your market for free.
04: Google Verified
The Blue Checkmark Customers Trust.
On October 20, 2025, Google replaced the old Google Guaranteed and Google Screened badges with a single unified Google Verified blue checkmark. It signals that your business has passed Google's vetting: licensing, insurance, and background checks. We handle the entire verification process for you.
What Google Checks
- Business license or registration
- General liability insurance, typically $1M CAD minimum
- Owner background check
- Field-worker background checks for select categories
- Linked and verified Google Business Profile, mandatory since November 2024
Timing
Verification takes 3 to 4 weeks on average after documents are submitted. We start this work day one so your ads can go live as quickly as possible.
Note on the Old Money-Back Guarantee
Google discontinued the customer reimbursement program tied to the old Google Guaranteed badge on November 7, 2025. The blue Verified badge confirms credibility, not refunds. Your reputation and review profile carry the trust now, which is why we focus heavily on review velocity.
05: The Pitfalls
Where Most Contractors Burn Money on LSAs.
LSAs work, but they punish bad setup. Six things tank ROI more than anything else. Every one of them is fixable, and every one of them is something we manage so you don't have to think about it.
Wrong Service Area
A service area set too wide pulls in leads you can't profitably serve. Google no longer credits you for jobs outside your wheelhouse. Tight, accurate geo settings are how you protect your budget.
Slow Response Time
Google tracks how fast you answer. A business that responds within 5 minutes ranks far higher than one that responds in hours. Slow responses get punished with fewer leads.
Weak Google Business Profile
Since July 2025, your GBP review score, review volume, and review recency directly control your LSA ranking. A neglected GBP means a buried LSA.
Mishandling the 30-Second Billing Rule
Any call lasting 30 seconds or longer is billed as a lead. No exceptions. If your team spends 90 seconds politely explaining you don't service that area, you just paid for nothing.
License or Insurance Lapse
If your license expires or your insurance lapses, your verified badge disappears and your ads go dark immediately. We track renewal dates so this never happens.
Letting Bad Leads Sit Un-Rated
Google's automated credit system works better when you rate your leads. Un-rated bad leads still cost you money and teach the algorithm to send you more of the same.
06: How We Run It
End-to-End LSA Management. Built for Canadian Service Businesses.
You run the jobs. We run the ads. Everything from verification paperwork to weekly bid adjustments is handled by one person, the same person you talked to on day one. No account managers. No handoffs. No lock-in contracts.
One-Time Setup
LSA Launch Package
Everything you need to get your ads live and earning the verified badge. We handle the entire setup so you don't lose six weeks figuring it out yourself.
Includes
- Eligibility check and category selection
- Service area and bid strategy planning
- Google Business Profile audit and fixes, mandatory link
- Verification document collection and submission
- License, insurance, and background check coordination
- Full profile build: photos, services, hours, descriptions, FAQs
- Initial weekly budget recommendation
- Response process SOP for your team, so you don't pay for wasted calls
Typical timeline: 3 to 4 weeks to live ads.
Ongoing · Month to Month
Monthly LSA Management
The work that keeps your cost per lead low and your ranking high. No retainer contracts. Pause or cancel any time.
Includes
- Daily lead rating to train Google's quality algorithm
- Spam and mismatched lead disputes
- Weekly bid and budget adjustments
- Service area refinement based on real performance
- Review generation campaign tied to your Google Business Profile
- License and insurance renewal tracking
- Monthly performance report: cost per lead, cost per booked job, ranking position
- Direct line to the person managing your account
Real management by a real person. No bot dashboards, no template reports.
07: The Process
Four Steps from Locked Out to Lead Flow.
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1
Free Eligibility Check
We confirm your business qualifies, identify your category, and pull current cost per lead estimates for your service area. No charge. No commitment.
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2
Verification & Setup
We collect your license, insurance, and background check documents, submit them to Google, and build out your full LSA profile in parallel.
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3
Launch & Tune
Ads go live. We monitor every lead in the first 30 days, rate quality, fine-tune your service area, and adjust bids based on what's converting.
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4
Manage & Grow
Monthly reports. Ongoing optimization. Review generation tied to your GBP. License and insurance renewal calendars so you never lose your badge.
08: Pricing
Plain Numbers. No Surprises.
Two costs to plan for: your ad spend, paid to Google directly, and our management fee, paid to Yeti. We don't mark up your ad spend. What Google charges per lead is what you pay Google.
Your Google Ad Spend
Typical Canadian Cost Per Lead
Cost per lead varies by market, urgency, competition, and category.
- Recurring services, cleaning and lawn care: $20 to $50 CAD
- Trades and home services, handyman, appliance, landscaping: $35 to $75 CAD
- High-demand trades, plumbing, HVAC, electrical, roofing: $50 to $150 CAD
- Emergency and high-value, water damage, locksmith: $80 to $180 CAD
Recommended starting weekly budget: $150 to $400 CAD. Most clients scale to $800 to $5,000 per month based on their lead capacity.
Yeti Management Fees
Flat Monthly Number, in Writing
Setup and management pricing is quoted after the free eligibility check, based on category competition, service area size, and how much existing GBP work is needed.
- No ad spend markup
- No retainer contracts
- Month to month
- Written quote before you commit to anything
We'll give you a flat monthly number, in writing, before you commit to anything.
09: FAQ
Common Questions.
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Regular Google Ads charge per click and send people to your website. Local Services Ads charge per lead, call or message, and go directly to your phone. LSAs sit above regular Google Ads on the page and show a Google Verified badge.
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Yes. Most service businesses get the best results running both. LSAs capture high-intent local searchers at the top of the page. Regular Google Ads cover keyword searches and audiences LSAs miss.
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Your badge disappears and your ads stop running until you submit current documents. We track renewal dates and remind you well before anything expires so this doesn't happen.
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Any phone call lasting 30 seconds or longer, or any message reply, is billed as a lead. Spam, wrong numbers, and clear mismatches are auto-credited by Google's AI within 72 hours.
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No. Google discontinued the Money Back Guarantee on November 7, 2025. The new Google Verified badge confirms your business has been vetted, but does not include customer reimbursement. Your own workmanship guarantee is now what protects the customer.
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The verification process takes 3 to 4 weeks on average. We start the moment you give us your documents.
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No. LSAs send customers directly to your phone or message inbox, not to a website. You do, however, need a verified Google Business Profile, which we set up or fix as part of the launch.
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Yes. No lock-in contracts. Pause or cancel any time with 30 days notice. We keep all your assets and profile work with you, not with us.