Privacy Policy

Introduction

Yeti Digital Services Ltd. ("Yeti Digital," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at yetidigitalservices.com, contact us, or use any of our services, including local SEO, Google Business Profile optimization, AI automation, digital consultation, and reporting services.

By accessing our website or engaging our services, you consent to the practices described in this Privacy Policy. If you do not agree with these terms, please do not use our website or services.

We operate in compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and the Alberta Personal Information Protection Act (PIPA), and we follow applicable Canadian federal and provincial privacy legislation.

1. Information We Collect

We may collect the following categories of personal information:

a) Information You Provide Directly

• Full name and contact details (email address, phone number, business address)
• Business name, industry, and location details
• Information submitted through contact forms, consultation booking forms, or when purchasing services
• Payment information (processed securely through third-party payment processors — we do not store credit card data)
• Communications and correspondence you send to us

b) Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address and approximate geographic location
• Browser type, device type, and operating system
• Pages visited, time spent on pages, and referring URLs
• Cookies and similar tracking technologies (see Section 6 below)

c) Information From Third Parties

We may receive information about you from third-party platforms you authorize us to access on your behalf, including:

• Google Business Profile data
• Google Search Console and Google Analytics data
• Local directory and citation platform data

2. How We Use Your Information

We use your personal information only for the purposes for which it was collected, including:

• Providing, managing, and improving our services (local SEO, GBP optimization, AI automation, consultation, and reporting)
• Responding to your inquiries and booking consultation requests
• Processing payments and managing client accounts
• Sending monthly performance reports and service-related communications
• Sending marketing communications (only where you have given consent; you may unsubscribe at any time)
• Analyzing website traffic and improving user experience
• Meeting legal, regulatory, and contractual obligations
• Detecting and preventing fraud or unauthorized access

We will not use your information for any purpose materially different from those stated above without obtaining your prior consent.

3. How We Share Your Information

Yeti Digital Services does not sell your personal information. We may share your information only in the following circumstances:

a) Service Providers

We may share information with trusted third-party service providers who assist us in operating our business, including:

• Website hosting and technology providers
• Payment processors (e.g., Stripe, PayPal)
• Email and communication platforms (e.g., scheduling and CRM tools)
• Analytics platforms (e.g., Google Analytics)

These providers are contractually required to handle your information confidentially and only for the purposes we specify.

b) Legal Requirements

We may disclose your information if required by law, court order, or government authority, or if we believe disclosure is necessary to protect the rights, property, or safety of Yeti Digital, our clients, or the public.

c) Business Transfers

In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred as part of that transaction. We will notify you of any such change.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, to maintain our business records, and to comply with legal obligations. When information is no longer needed, we dispose of it securely.

Client records are generally retained for a minimum of seven (7) years for accounting and legal compliance purposes.

5. Your Privacy Rights

Under Canadian privacy law, you have the right to:

• Access — Request a copy of the personal information we hold about you
• Correction — Request that we correct inaccurate or incomplete information
• Withdrawal of Consent — Withdraw consent to our use of your information at any time (subject to legal or contractual restrictions)
• Complaint — Lodge a complaint with the Office of the Privacy Commissioner of Canada or the Alberta Office of the Information and Privacy Commissioner

To exercise any of these rights, contact us at:

We will respond to access and correction requests within 30 days.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your browsing experience and analyze site traffic.

Types of cookies we use:

• Essential cookies — Necessary for the website to function properly
• Analytics cookies — Help us understand how visitors use our site (e.g., Google Analytics)
• Marketing cookies — Used to deliver relevant content and track campaign performance

You can control cookies through your browser settings. Please note that disabling certain cookies may affect site functionality. By continuing to use our website, you consent to our use of cookies as described in this policy.

7. Third-Party Links

Our website may contain links to third-party websites, including Google, directory platforms, and industry tools. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

8. Security of Your Information

We implement industry-standard technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include secure data transmission (SSL/TLS), access controls, and regular security reviews.

No method of transmission over the internet is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

9. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal information, please contact us and we will delete it promptly.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.

11. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy, please contact: