Contractor SEO and AI Front Desk for US Service Businesses
Google Maps rankings, Local Services Ads, AI search visibility and missed-call text-back for HVAC, plumbing, electrical, roofing and other trades across the United States. One senior specialist, month-to-month plans, and texting that meets US carrier rules.
In most US metros, the first page of Google for "AC repair near me" or "emergency plumber" is crowded with franchises, private-equity roll-ups and companies spending heavily on ads. You don't win that by shouting louder. You win it with a stronger Google Business Profile, steady reviews, pages that match what people search, and answering every lead before the next contractor does. That's the work we do.
Free, no obligation. Month-to-month plans. Billed in CAD, so you pay less.
Why Ranking in a US Metro Takes More Than a Website
A homeowner in a large US city sees three Local Services Ads, a few search ads, the Google Maps top 3 and, more and more, an AI summary, all before the first regular result. Each one of those spots is decided by different signals. A contractor who only has a website is competing for whatever space is left at the bottom.
Google ranks the map results on three things: relevance (does your profile match the search), distance (how close you are to the searcher) and prominence (how well known and well reviewed you are). You can't move your shop, but you can control the other two, and that's where most of the work goes.
Crowded Maps results.
In big metros, dozens of companies compete for three map spots in each neighbourhood. We build out your Google Business Profile, service-area pages and reviews so you show up in more of the neighbourhoods you serve, not just around your address.
Paid placements at the top.
Local Services Ads now sit above everything else for many trades. If your competitors run them and you don't, you're starting below them on every search.
AI answers.
ChatGPT, Perplexity and Google's AI summaries now name specific companies. They pull from your profile, your reviews and what other sites say about you, so weak signals mean you're left out of the answer.
We currently work with contractors across the Mountain West, the Pacific Northwest and the Great Lakes region, and we take on new clients anywhere in the United States.
Local Services Ads and the Google Verified Badge
Local Services Ads are the listings at the very top of Google for many home service searches, with a photo, your review rating and a "Google Verified" check mark. You pay for a lead (a call, message or booking from a real customer), not for a click. For trades like HVAC, plumbing, electrical, roofing, garage doors and pest control, they're often the first thing a customer taps.
If you've heard of "Google Guaranteed", that badge is gone. On October 20, 2025, Google replaced Google Guaranteed, Google Screened and License Verified with a single Google Verified badge. The checks are similar (business registration, licences, insurance and background checks, depending on your trade), but the old money-back guarantee for customers has ended.
Local Services Ads are also moving into the main Google Ads platform as a new campaign type, starting with some US advertisers in August 2026. Pay per lead and the top-of-page placement stay the same. The standalone Local Services dashboard goes away, so save your past lead reports before your account moves.
What we do
- Get you through Google Verified screening, with the right licences and insurance on file
- Set your service area, job types and hours so you only pay for work you want
- Review lead quality every week and flag wrong numbers, spam and jobs you don't do, so your settings and budget stay on track
- Track which leads turn into booked jobs, so you know what each one is worth
A2P 10DLC, Explained in Plain English
If you text customers from your business number, US carriers need to know about it. "A2P 10DLC" stands for application-to-person messaging over a 10-digit long code, which simply means business texts sent from a normal local phone number. AT&T, T-Mobile and Verizon require every business that does this to register through The Campaign Registry. Texts from unregistered numbers get filtered or blocked, often without you knowing.
Registration has two parts. First your brand: your legal business name and EIN exactly as they appear on your IRS records. Then your campaign: what kind of texts you send, sample messages, and how customers agree to receive them. Carriers also check that you have a live website with a privacy policy and terms of service, and since 2026 they ask for links to both during registration.
What's needed from you:
- Legal business name, EIN and business address, matching your IRS records exactly
- A working website that matches your business name
- A privacy policy that says you don't share mobile numbers or texting consent with third parties for marketing
- A clear opt-in on your forms: an unticked box that says what texts you'll send
How we help
We set up the opt-in wording, privacy policy language and sample messages, and submit your registration with you. Carrier and registry fees are passed through at cost and billed to you directly.
Note on opt-outs
Under FCC rules, when a customer asks to stop texts in any reasonable way ("STOP", "please don't text me", a reply to an email), you have to honour it within 10 business days. AI Front Desk handles STOP replies automatically.
Canadian Prices, US Hours, One Point of Contact
Billed in Canadian dollars.
Every client is billed in CAD, including US clients, so you pay less than the listed price once your card converts it. Setup is quoted after a short discovery call, and telephony and texting usage depends on your volume.
Your time zone.
Our hours are Monday to Friday, 8 AM to 5 PM Mountain Time. That's 10 AM to 7 PM Eastern, 9 AM to 6 PM Central and 7 AM to 4 PM Pacific. AI Front Desk answers your missed calls around the clock, whatever your time zone.
No long contracts.
Every plan is month to month with 30 days' written notice. Your Google Business Profile, ad accounts and website stay in your name, and you give us permission to manage them.
Built for the Trades That Can't Answer the Phone Mid-Job
We work with US contractors and field service companies where the first company to answer usually gets the job.
Each trade searches differently. A roofer's busiest week follows a hailstorm, an HVAC company's follows the first heat wave. We plan your pages, ads and reviews around when your customers actually need you.
The Four Pieces That Turn Searches Into Booked Jobs
Google Maps top 3.
Profile setup and categories, service-area pages for each town you serve, consistent listings across the web, and a steady flow of new reviews.
Local Services Ads.
Google Verified screening, budget control and weekly lead quality reviews, so your budget goes to real jobs.
Missed-call text-back.
When you can't pick up, the caller gets a text in under 5 seconds, from a number registered for A2P 10DLC. The AI asks what they need and books them into your calendar.
AI search visibility.
We check what ChatGPT and Perplexity say when someone asks for a contractor in your area, then fix the content and listings they rely on.
Questions US Contractors Ask Us
Is SEO worth it for a small contractor business?
Yes, if your customers search Google before they call, and for most trades they do. Local SEO puts you in the Google Maps results, which are free to appear in and show up for "near me" searches every day. Paid ads stop the day you stop paying. Rankings built on a strong Google Business Profile and real reviews keep bringing in calls.
How much does SEO for contractors cost?
Yeti Digital's local SEO plans start at $500 CAD per month, with Growth at $1,000 and Authority & AI Visibility at $1,500. AI Front Desk starts at $197 CAD per month. US clients are billed in CAD, so they pay less than the listed price, setup is quoted after a discovery call, and every plan is month to month.
Do SEO agencies make you sign a long contract?
Many do, often for 6 to 12 months with early cancellation fees. Yeti Digital doesn't. Every plan is month to month with 30 days' written notice, and your Google Business Profile, ad accounts and website stay in your name. If the work isn't paying off, you can leave without a penalty.
Do I need A2P 10DLC registration to text my customers?
Yes, if you text US customers from a regular 10-digit business number through any software, including missed-call text-back. AT&T, T-Mobile and Verizon require businesses to register their brand and texting use case through The Campaign Registry. Unregistered texts are filtered or blocked, so customers may never see your reply.
How long does A2P 10DLC registration take?
Plan on a few business days to a few weeks. Brand checks are often quick, while campaign review takes longer and is delayed by mismatched details, like a business name that doesn't match your EIN records or a website without a privacy policy. Getting those right the first time is the fastest way through.
Is Google Guaranteed still available for contractors?
No. On October 20, 2025, Google replaced the Google Guaranteed badge with a single Google Verified badge for all Local Services Ads. The screening is similar, covering licences, insurance and background checks depending on your trade, but the customer money-back guarantee has ended. Existing verified advertisers received the new badge automatically.
See Where You Stand in Your Market
We'll check where you rank on Google Maps in your service area, whether ChatGPT and Perplexity mention you, and how many calls you're likely losing. Then we walk you through it on a short call, in your time zone. You keep the report either way.
What's in your free audit:
- Google Maps rankings for your top 5 services, across your service area
- Whether ChatGPT and Perplexity recommend you or your competitors
- A missed-call review: how many calls go unanswered and what they're worth
- A 1-on-1 review call with the specialist, no sales pressure
We'll send your audit within 2 business days. No spam, ever. Your details stay private. Privacy Policy