Local SEO and AI Front Desk for Canadian Contractors
Google Maps rankings, Local Services Ads, AI search visibility and missed-call text-back for trades and service businesses across Canada. Priced in Canadian dollars, run on Mountain Time, and set up to follow Canada's anti-spam law from the first text.
Yeti Digital Services is a Canadian-owned, independent agency. You work directly with one senior specialist with 10+ years in local search, not an account manager reading from a script. We know Canadian search habits, Canadian seasons and Canadian rules, so you don't have to adapt an American playbook to your market.
Free, no obligation. Month-to-month plans in CAD.
Local Search Works Differently in Every Canadian Market
A furnace repair search in Edmonton in January and a roof leak search in Vancouver in November are different problems, with different competitors and different timing. We plan your profile, pages and reviews around how people in your area actually search.
Metro Vancouver is more than 20 separate municipalities, and customers search by them: "plumber Burnaby", "electrician Surrey", "roofer North Vancouver". Bridges and traffic shape where you'll realistically drive, so we build pages and Google Business Profile service areas for the cities you want work from, not a single "Vancouver" page. Long wet seasons mean steady demand for roofing, drainage and heat pump work.
The GTA is the most crowded local search market in Canada. Mississauga, Brampton, Vaughan and Markham are cities in their own right, each with its own Google Maps results and its own top 3. Winning here means reviews that keep coming, a profile that matches each service exactly, and a fast reply to every call, because customers have plenty of other names to try.
Calgary's spring and summer hail seasons drive sudden spikes in roofing, siding and window searches, and chinooks swing furnace demand week to week. We make sure your profile, pages and ads are ready before the storm, not after. For energy-services and field companies, we target the commercial searches your buyers use, not just homeowner keywords.
Edmonton winters make furnace, boiler and frozen-pipe calls true emergencies, and the company that answers first wins. Many trades here also serve Sherwood Park, St. Albert, Spruce Grove and Leduc, each with its own map results. For oilfield and field services working north of the city, we focus on the searches buyers in the industry actually run. Yeti Digital is based in Barrier, BC.
CASL in Plain English: What You Can Text and Email Customers
Canada's Anti-Spam Legislation (CASL) covers every commercial electronic message (CEM): any email or text that encourages someone to buy, including promotions, offers and many follow-ups. Before you send one, you need the person's consent, you must clearly identify your business, and every message needs a working way to unsubscribe. Penalties reach up to $10 million per violation for a business, so it's worth getting right.
There are two kinds of consent:
- Express consent is a clear "yes". The customer ticks an unticked box or replies YES after you've told them who you are, what you'll send, how to reach you, and that they can unsubscribe any time. Express consent doesn't expire until they withdraw it.
- Implied consent comes from an existing relationship. If someone hires you, you have implied consent for 2 years from the job (each new job restarts the clock). If they only asked a question or requested a quote, it lasts 6 months.
Some messages don't need consent at all. Sending a quote or estimate the customer asked for, or confirming a booking, is allowed. Seasonal promotions and "time for your tune-up" offers are commercial messages and need consent.
How we build it in:
- Every form gets an unticked consent box with the wording CASL requires
- Every automated text and email names your business and includes an unsubscribe option
- Unsubscribes are processed automatically, well within CASL's 10-business-day limit
- Consent is recorded with the date, time and source, so you can prove it if asked
This is general information, not legal advice. Talk to a lawyer about your own situation.
Local Services Ads Are Available in Canada
Local Services Ads run in Canada for many home service trades, including HVAC, plumbing, electrical, roofing, garage doors and pest control. They sit at the top of Google's results with your rating and the Google Verified badge, and you pay for a lead (a call, message or booking), not a click. Which trades are available can vary by city.
Since October 20, 2025, all Local Services Ads show one Google Verified badge, which replaced Google Guaranteed and Google Screened. Verification checks your business registration, licences, insurance and, for some trades, background checks. The old money-back guarantee has ended.
Google is moving Local Services Ads into the main Google Ads platform. It started with US advertisers in 2026, and accounts outside the US are expected to follow in 2027. Pay per lead stays the same. When your account moves, download your past lead reports first, because the old dashboard's history doesn't carry over.
What we do
verification paperwork, service area and job type setup, weekly lead quality reviews to flag wrong numbers, spam and jobs you don't do.
Learn more about Local Services AdsStarting Prices in Canadian Dollars
Local SEO and AI Search Visibility
- Local SEO Starter: from $500/month
- Growth: from $1,000/month
- Authority & AI Visibility: from $1,500/month
AI Front Desk
- Tier 1, Missed-Call Recovery: $197/month
- Tier 2, AI Appointment Setter: $475/month
- Tier 3, Complete AI Front Desk: $745/month
All prices in CAD plus GST/HST. Setup is quoted after a short discovery call. Phone and texting usage depends on your volume. Every plan is month to month with 30 days' written notice.
A Note for Quebec Businesses
Our service is in English only. Businesses in Quebec generally need their website, ads and customer messages available in French under the Charter of the French Language, and Quebec's Law 25 adds its own privacy rules. If you're in Quebec and work mainly in English, call us and we'll tell you honestly whether we're the right fit.
Canadian Rules, Canadian Seasons, One Specialist
Built for Canadian law.
Texting and email follow CASL, and privacy practices follow PIPEDA and Alberta's privacy law (PIPA).
Planned around the seasons.
Furnace tune-ups before the first freeze, AC and roofing before summer storms, snow and ice services before November. Your profile, posts and ads change with the work.
Mountain Time hours.
Monday to Friday, 8 AM to 5 PM MT. That's 7 AM to 4 PM in BC, and 10 AM to 7 PM in Ontario. AI Front Desk covers your missed calls around the clock.
No long contracts.
Month to month, 30 days' written notice. Your accounts stay in your name, and you give us permission to manage them.
Questions Canadian Contractors Ask Us
Does CASL apply to text messages?
Yes. CASL covers text messages the same way it covers email. Any text that promotes your services, such as a seasonal offer or a tune-up reminder with a discount, needs the customer's consent, must name your business and must include a way to opt out. Replies to a customer's own request, like a quote they asked for, don't need consent.
What's the difference between express and implied consent under CASL?
Express consent is a clear yes, like ticking an unticked box after you've explained what you'll send, and it lasts until the person withdraws it. Implied consent comes from a relationship: 2 years after someone buys from you, or 6 months after they ask a question or request a quote. After that, you need express consent to keep marketing to them.
Are Google Local Services Ads available in Canada?
Yes. Local Services Ads run in Canada for many home service trades, including HVAC, plumbing, electrical and roofing, though available categories vary by city. You pay per lead rather than per click, and verified businesses show the Google Verified badge, which replaced Google Guaranteed in October 2025. Yeti Digital can check whether your trade qualifies in your area.
How much does SEO cost for a small business in Canada?
At Yeti Digital, local SEO starts at $500 CAD per month, with Growth at $1,000 and Authority & AI Visibility at $1,500. AI Front Desk for missed calls starts at $197 CAD per month. Setup is quoted after a discovery call, and every plan is month to month with 30 days' written notice, so there's no long contract.
Are Google Ads still worth it for contractors in 2026?
They can be, but for most trades it makes sense to start with Local Services Ads and your Google Business Profile. Local Services Ads charge per lead rather than per click, and the Maps results are free to appear in. Regular search ads make sense once those are working and you know what a booked job is worth to you.
Do you work with businesses in Quebec or offer service in French?
Yeti Digital works in English only. Quebec businesses generally need their website, ads and customer messages in French under the Charter of the French Language, and Quebec's Law 25 sets its own privacy rules. If you're in Quebec and work mainly in English, call 780-832-5158 and we'll tell you honestly whether we're the right fit.
Find Out Where Your Business Ranks in Your City
We'll check your Google Maps rankings across your service area, see whether ChatGPT and Perplexity mention you, and estimate how many calls you're missing. Then we go through it with you on a short call. You keep the report either way.
What's in your free audit:
- Google Maps rankings for your top 5 services, across your service area
- Whether ChatGPT and Perplexity recommend you or your competitors
- A missed-call review: how many calls go unanswered and what they're worth
- A 1-on-1 review call with the specialist, no sales pressure
We'll send your audit within 2 business days. No spam, ever. Your details stay private. Privacy Policy