Local Search SEO · Google Business Profile · Chase, BC

Show Up When Locals Search.
Get the Call. Get the Visit.

46% of all Google searches are looking for something local. If your business isn't in the Google Map Pack, those top three listings people click on first, you're handing customers directly to your competitors.

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01: Why Local SEO Matters

Your Customers Are Searching. Right Now.

Local search isn't a niche tactic, it's the primary way people in your community find and choose who to call. The numbers make it impossible to ignore.

46%

of all Google searches have local intent, Google

88%

of people who do a local search on their smartphone visit or call a business within 24 hours

42%

of local search clicks go to the Google Map Pack, the top 3 results

7×

more clicks for a complete Google Business Profile vs. an incomplete one

76%

of consumers look up a business online before visiting in person

126%

more traffic and 93% more actions for businesses in the Map Pack vs. positions 4–10

The local pack is winner-takes-most territory. The top 3 map results capture the majority of all clicks on local search pages. Position 4 and below may as well be invisible for high-intent "near me" searches.

02: Our Services

Two Services. One Goal: Get You Found First.

Local Search SEO and Google Business Profile optimization work together, one builds your foundation, one makes you visible on the map. You need both.

Core Service

Local Search SEO

Local SEO is everything that happens on your website and around the web that tells Google: this business is relevant, trusted, and located here. When someone searches "best electrician in Chase" or "restaurants near Shuswap Lake", local SEO is what puts you at the top.

What we optimize

  • Local keyword research for your area
  • Location-specific landing pages
  • On-page SEO (titles, meta, headings, content)
  • Internal linking structure
  • LocalBusiness schema markup
  • NAP consistency (Name, Address, Phone)
  • Citation building across directories
  • Local backlink outreach
  • Competitor gap analysis
  • Monthly ranking reports
🎯 Goal: Appear in the top 3 organic local results for your highest-value service keywords
High Impact · Fastest Results

Google Business Profile Optimization

Your Google Business Profile is the single most powerful free marketing tool available to local businesses, and most profiles are only 40% optimized. A fully built-out GBP drives calls, directions requests, and website visits directly from Google Search and Maps.

What we optimize

  • Complete profile setup & verification
  • Primary and secondary category selection
  • Keyword-rich business description
  • Services and products listings
  • Photo strategy (exterior, interior, team, work)
  • Google Posts (weekly updates, offers, events)
  • Q&A section setup and management
  • Review generation strategy
  • Review response management
  • Performance insights & monthly reporting
🎯 Goal: Appear in the Google Map Pack for local searches in your service area

03: How It Works

The 3 Things Google Uses to Rank Local Businesses

Google's local ranking algorithm comes down to three factors. Here's what they mean, and which levers we pull to move the needle for your business.

01

Relevance

Does your business match what the person searched for? Google looks at your GBP categories, business description, services listed, and the content of your website to determine how relevant you are to the query.

How we improve this

  • Selecting the highest-impact primary GBP category
  • Adding all relevant secondary categories
  • Writing a keyword-rich, natural business description
  • Creating dedicated service pages on your website
  • Implementing LocalBusiness schema markup
02

Distance

How close is your business to the searcher? Proximity is the single most powerful local ranking factor, accounting for 48% of ranking influence in the local pack. You can't change where you are, but you can make sure Google knows precisely where you are.

How we improve this

  • Pinpoint-accurate address on GBP and website
  • NAP consistency across 50+ directories
  • Embedding Google Maps on your contact page
  • Service area configuration in GBP
  • Location signals in on-page content
03

Prominence

How well-known and trusted is your business? Prominence is built from reviews, the number and quality of external mentions, backlinks, and overall online authority. This is the factor you build over time, and it's the one that compounds the most.

How we improve this

  • Review generation and response strategy
  • Local citation and directory building
  • Local backlink outreach
  • Google Posts for consistent activity signals
  • Off-site brand mention building

Relative Weight of Local Ranking Signals, Whitespark 2025

  • GBP Signals (categories, completeness, posts)
    32%
  • On-Page SEO Signals
    36%
  • Link Signals
    26%
  • Review Signals (count, rating, recency)
    15%
  • Citation / NAP Signals
    11%
  • Behavioral Signals (clicks, calls)
    9%

Percentages reflect relative importance weighting from Whitespark's 2025 Local Search Ranking Factors survey of 150+ local SEO professionals. Signals are not additive, they interact and compound.

04: Google Business Profile

Your GBP is Your Digital Storefront. Is It Open for Business?

Customers are 2.7× more likely to trust a business with a complete GBP. Profiles with photos get 42% more direction requests and 35% more website clicks. Here's what a fully optimized profile looks like, and what most businesses are missing.

Foundation

  • Claimed and verified profile
  • Accurate business name (no keyword stuffing)
  • Correct primary category
  • 3–5 relevant secondary categories High Impact
  • Complete address with service area set
  • Consistent phone number matching website

Profile Content

  • 750-character keyword-rich description
  • All services listed with descriptions
  • Products listed (where applicable)
  • Business attributes (parking, accessibility, etc.)
  • Opening hours, accurate and updated for holidays High Impact
  • Website URL linked to correct landing page

Visual Content

  • Cover photo optimized (1080×608px)
  • Logo uploaded
  • 10+ photos of location, team, and work High Impact
  • Video content (30 seconds or less)
  • Photo captions with location keywords

Ongoing Activity

  • Google Posts published weekly High Impact
  • Q&A section pre-populated
  • Responses to all reviews (positive and negative) High Impact
  • Review generation strategy active
  • Insights reviewed monthly

Most GBP profiles we audit are missing 8–12 of the above. Each missing element is a missed opportunity to appear higher in the map pack.

05: What Changes

Before Yeti Digital. After Yeti Digital.

Here's what we typically see when we take on a new local SEO client, and what their presence looks like 90 days later.

Before
  • GBP profile 40% complete, no photos updated in 2 years
  • Listed under wrong primary category
  • Zero Google Posts in the past 6 months
  • 3 reviews total, none responded to
  • Business doesn't appear in the Map Pack for primary service keywords
  • NAP inconsistent across Yelp, Yellow Pages, and Facebook
  • No LocalBusiness schema markup on website
  • Website not linked to correct service landing page
  • No review generation strategy, hoping customers "just leave one"
  • Competitor with worse service appears in position 1
After 90 Days
  • GBP fully optimized across all 25+ profile elements
  • Correct primary and 5 secondary categories in place
  • Weekly Google Posts publishing, events, offers, updates
  • 24 new reviews in 90 days, 100% responded to
  • Appearing in the Map Pack for 8 primary service keywords
  • NAP consistent across 50+ directories and citations
  • LocalBusiness + FAQPage schema implemented sitewide
  • Website linked to optimized location landing page
  • Review QR cards and email follow-up sequence active
  • Top 3 Map Pack position, getting 93% more calls and clicks

Results vary by market, competition level, and starting point. GBP improvements typically appear within 2–4 weeks. Local pack ranking improvements build over 60–90 days of consistent optimization.

06: Reviews

Reviews Are Your Most Underused Sales Tool

Reviews aren't just social proof, they're a direct ranking factor. Businesses with more recent, relevant reviews rank higher in the local pack and get chosen more often. Here's how we build a review engine that works on autopilot.

71%

of consumers won't consider a business with an average rating below 3 stars

88%

of consumers would use a business that responds to both positive and negative reviews

90%

of local SEO professionals say reviews directly impact local search rankings

How We Build Your Reviews

  • Review Request Sequence

    We set up a simple, compliant post-service email and SMS follow-up that makes leaving a review easy. Most clients see 3–8× their normal review velocity.

  • QR Code Review Cards

    Printable cards your team can hand to satisfied customers, taking them directly to your GBP review form in one tap.

  • Review Monitoring

    We track every new review and alert you within 24 hours so nothing slips through.

  • Response Strategy

    We write and post responses to every review, positive and negative, in your brand voice. Google rewards active review engagement with higher rankings.

Why Reviews Feed AI Search Too

Here's something most local SEO guides don't mention: your Google reviews are also feeding AI search tools. When someone asks ChatGPT or Gemini "what's the best [service] in [your town]?", the AI pulls from review data, rating averages, and sentiment to make its recommendation.

A strong review profile doesn't just help you rank in the Map Pack, it makes you the business AI tools cite when customers ask for recommendations. Review optimization is the bridge between local SEO and AEO/GEO.

🤖 Reviews feed AI recommendations too →

07: What's Included

A Complete Local SEO Service, Not a Checklist

We don't sell you a list of tactics and disappear. We manage your local search presence as an ongoing service, because local SEO isn't a one-time project, it's a continuous competitive advantage.

One-Time · Fast Results

GBP Profile Optimization

A complete, one-time optimization of your Google Business Profile, every element built out, every gap filled, your profile set up to perform.

Includes

  • Full profile audit and gap analysis
  • Business name, categories, and description optimization
  • Services and products setup
  • Photo upload and organization strategy
  • Q&A section pre-population
  • LocalBusiness schema on your website
  • Performance baseline report
  • Handover guide for maintaining the profile
Get a GBP Audit
Monthly · Most Popular

Local SEO Monthly Management

Ongoing local SEO management that compounds over time. We handle everything, from keyword tracking to content creation to citation building, so you can focus on running your business.

Everything in GBP Optimization, plus

  • Monthly keyword rank tracking
  • Competitor monitoring and gap analysis
  • Location page creation and optimization
  • Local citation building (50+ directories)
  • Google Posts (4 posts/month)
  • Review response management
  • Link building outreach
  • Monthly performance report with insights
Start with a Free Audit
Local SEO + AEO/GEO

Local + AI Search Optimization

Our complete service, local SEO, GBP management, and AI search optimization combined. Get found on Google, in the Map Pack, AND in ChatGPT and Gemini answers.

Everything in Local SEO, plus

  • AI visibility audit (ChatGPT, Gemini, Perplexity)
  • Schema markup for AEO (FAQ, HowTo, Article)
  • Question-based content strategy
  • AI crawler configuration
  • Multi-platform brand presence
  • Monthly AI citation tracking
Book a Free Consultation

All pricing discussed on a free discovery call. No lock-in contracts. Monthly cancel with 30 days notice.

08: Questions

Local SEO Questions, Straight Answers

  • GBP optimizations often produce visible improvements within 2–4 weeks, more views, more direction requests, more calls. Map Pack ranking improvements for competitive keywords typically develop over 60–90 days. Organic local search rankings take 3–6 months to fully build. The key thing to understand is that local SEO compounds, the authority you build in month 3 carries forward and multiplies. Businesses that start now will be harder to displace in 6 months.
  • Yes, and this is actually one of the areas where local SEO rewards consistent effort over time-in-market. We've helped businesses rank above longer-established competitors within 90 days by fixing what was clearly broken: wrong categories, incomplete profiles, zero reviews, missing schema. Google is looking for the most relevant and trustworthy result, not the oldest one. A fully optimized, actively managed presence beats a neglected one, regardless of how long the business has operated.
  • You can get Map Pack visibility without a website, your GBP alone can drive calls and directions. But a website dramatically increases your chances of ranking both in the local pack and in organic results, and it's essential for AI search optimization. If you don't have one, we can discuss that as part of your engagement, or refer you to a trusted partner.
  • They're deeply connected, your GBP feeds both. A well-optimized GBP with strong reviews, complete information, and active posting improves your visibility in both Google Search (the local pack that appears in standard search results) and Google Maps (when people specifically search on the Maps app). We optimize for both simultaneously, because a customer might find you through either channel.
  • More important than most business owners realize. Reviews are a direct ranking factor, more recent, keyword-relevant reviews improve your Map Pack position. But beyond ranking, they're the first thing a potential customer reads when deciding whether to call you or your competitor. 71% of consumers won't even consider a business with an average rating below 3 stars. And increasingly, review sentiment feeds into AI recommendation tools like ChatGPT and Gemini. Building reviews is one of the highest-ROI things you can do for local search.
  • Yes. We work through GBP's manager access system, which lets us manage your profile without ever needing your personal Google account password. You retain full ownership and can see everything we do. We'll walk you through the 2-minute process of adding us as a manager.

Find Out Where You Stand in Local Search

We'll audit your Google Business Profile, check your Map Pack rankings, and show you exactly what's holding your business back from appearing at the top. Free, no obligation, just clear insight and a plan.

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